// 01_intro — product manager, indiamart

I Turn Marketplace Problems into Shipped AI Products.

Product Manager at IndiaMART, India's largest B2B marketplace — I own the full loop from 0→1 AI launches to platform-wide growth, and I back every roadmap call with data, not opinion.

+40%
catalog lead gen, via CRO
2.4Cr
tender sales / month, 2x
10x
campaign efficiency via RFM
3.5M
organic traffic, +5% growth

// 02_about

Profile

I'm a product leader at IndiaMART who's equally comfortable in a stakeholder review and a codebase — I've used that to take AI products from idea to launch, and to rebuild legacy marketplace systems into platforms that scale.

Across marketplace growth, AI agents, search & discovery, and seller enablement, my approach is the same: instrument first, experiment fast, and let the data decide. That discipline has translated into double-digit lead-gen gains, 2x'd revenue lines, and AI products that shipped in weeks, not quarters. I'm looking for teams that want a PM who can own outcomes end-to-end — from strategy to spec to ship.

Org
IndiaMART
Since
May 2021
Focus
AI + Growth
Scope
0→1 to Scale

// 03_projects

AI & Core Projects

AI Multimodal

AI Buyer Assistant

A multimodal chatbot helping buyers articulate needs, validate specs and pricing, and move faster from exploration to qualified enquiries.

SEO AI

GEO Monitoring Suite

Generative Engine Optimization tooling to benchmark how LLMs discover and surface marketplace content, guiding product direction.

Automation AI

Company Data Audit Agent

An autonomous agent that detects outdated or incorrect listings across the marketplace, improving accuracy and buyer trust.

Automation Ops

Client Issue RCA + Quality Audit Agent

Root-cause analysis and quality audit tooling for the Tender team, cutting down manual operational overhead.

SEO Growth

Organic Discovery Overhaul

Crawl efficiency fixes, sitemap expansion, and schema markup that grew catalog page organic traffic to 3.5M sessions (+5%).

Platform Node.js / React

Seller SEO Page Consolidation

Migrated seller-side SEO pages onto a modern Node.js and React architecture with a fully responsive design system.

Platform SQL

Internal SQL Query Generator

Architected the vision for a self-serve query generator that lets PMs run deep analysis without waiting on data teams.

Platform Analytics

Cross-Source Analytics Dashboards

Unified dashboards integrating multiple data sources for end-to-end funnel visibility and proactive alerting.

// 04_experience

Work Experience

Product Manager — IndiaMART

May 2021 — Present

Marketplace Growth, Matchmaking, Monetization & AI Platforms

Growth & Monetization

  • Increased catalog page lead generation +40% through CRO, buyer-funnel redesign, and continuous A/B experiments.
  • Grew local matchmaking +10% via a cross-platform city triangulation system replacing stale location data.
  • Doubled tender sales to 2.4 Cr/month by optimizing recommendations and driving sustained DAU growth.
  • Achieved 10x campaign efficiency applying RFM segmentation to Tender emails and notifications.
  • Negotiated performance-based vendor contracts, cutting procurement unit costs 45% at fixed budgets.

AI Platforms & Automation

  • Launched AI Buyer Assistant, a multimodal chatbot for spec/pricing validation and faster enquiry conversion.
  • Built Generative Engine Optimization (GEO) tools to benchmark LLM discovery behavior and guide product direction.
  • Built a company data audit agent that detects outdated or incorrect listings, improving trust.
  • Designed a client issue RCA tool and quality audit agent for the Tender team, reducing manual ops work.
  • Led GEO & SEO strategy, balancing AI discoverability with safeguarding proprietary marketplace data.

Search, Platform & Analytics

  • Grew catalog page organic traffic to 3.5M (+5%) via crawl fixes, sitemap expansion, and schema markup.
  • Improved clickstream instrumentation, lifting sales team leads +15% and seller package adoption +4%.
  • Launched Seller Academy, an in-dashboard training ecosystem with contextual help and webinars.
  • Consolidated seller-side SEO pages onto Node.js/React and helped update IndiaMART's design language, including an LLM Council review of UI/UX.
  • Architected the vision for an internal SQL query generator and cross-source analytics dashboards for self-serve funnel visibility.

// 05_toolkit

Skills & Certifications

Core Skills

AI-Driven Product Innovation Growth & Conversion Optimization Agile Roadmap Ownership Data-Driven Decision Making Cross-Functional Leadership Rapid Prototyping & Vibe Coding

Tools & Analytics

Node.js React SQL A/B Testing Clickstream Analytics GEO / SEO Tooling

Certifications

Scrum Product Owner Google Analytics & Google Cloud MLOps Digital Transformation in Financial Services

// 06_education

Education

2019 — 21

MBA

Indian Institute of Management, Visakhapatnam

CGPA 3.32 / 4

2015 — 19

BTech, Computer Science & Engineering

Kalyani Government Engineering College

CGPA 8.7 / 10